Vendor Spotlight: Jaipur Rugs

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Jaipur Rugs is known as one of the finest rug companies in India and the world. With over 40 years of experience under its belt, Jaipur Rugs has become synonymous with refined elegance and high-quality handcrafted products. Nand Kishore Chaudhary began his company and social enterprise in 1978 with only two looms and nine local artisans, and aimed to save these artisans from extreme poverty and the craft of weaving from extinction. Today, Jaipur Rugs employs over 40,000 craftspeople (60% of whom are women) across six states in India and exports rugs around the world.
 
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The Artisans of Jaipur Rugs 
 
When Nand Kishore looked at the market of rug weaving, over 40 years ago, he saw huge gaps in the supply and industry. He saw weavers being underpaid, inefficiencies in the systems, and products of sub-par quality. He decided make the changes he dreamt of, which led him to set up not only Jaipur Rugs, but also the Jaipur Rugs Foundation. The Foundation aims at uplifting marginalised communities by giving them skills, job and leadership capacities. Created as a social enterprise and based on humanitarian capitalism, Jaipur Rugs channels profits back into community-building activities that strengthen his workforce and impoverished populations across India. Weavers who used to receive INR 50-60 a day now earn INR 250-300 a day, along with being treated like legitimate members of society. The model is built around communities, harnessing potential at the grassroots level - senior managers are identified within artisan families and trained in management.

It is this combined pursuit for profit and equality that has allowed Nand Kishore to build a brand and establish trust in the market. Nand Kishore’s daughter Kavita heads the design department and has been working with a team of over 50 members, which includes researchers,
patternists and colourists, to create new and exciting products that blend local flavour with international design tastes. Jaipur Rugs' recent collections are sophisticated, innovative and fuse the best of local and global aesthetics. In 2014, the company took the amazing step to encourage its experienced weavers to create their own designs, an activity that resulted in the hugely successful Artisans Collection. Jaipur Rugs has changed the way we think about rugs; it makes hand-tufted wool rugs, flatweaves and hand-knotted designer pieces in wool, viscose and silk. With a vast product range and a philosophy that strikes a chord, Jaipur Rugs is one of the first social enterprises to have entered the luxury design space and make it work.
 
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Various Designs of Jaipur Rugs
 
Discern Living is proud to have Jaipur Rugs as a vendor partner. Discover the designs and shop the products from our app (Available now on the Google Play Store or iOS App Store)!
 
Devika Pathak is a Mumbai-based freelance writer who enjoys the cinema, yoga and chocolate chip cookies. She's secretly a Panda, too. To learn more about her and her work, please visit www.devikapathak.com. 
 
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