• Decor
Priyanka and Aditya Udani are not just siblings, but also business partners who founded Garçon, a successful, hip T-shirt brand. A true labour of love, Garçon aims to break the mould when it comes to t-shirts. The siblings wanted to change the way t-shirts are perceived and shake up the fashion philosophy behind the garment. They were able to draw on valuable, 40+ years of experience that their family business, the Kaytee Group of Companies, was able to provide. The Group is a pioneer in the knit garment export business, out of India. Thanks to the duo’s stellar sense of fashion and creativity, they have created a brand that resonates with young people across the country and is set to really change the way we look at the simple T-shirt! We caught up with the siblings as part of our Bhai Dooj special.

 

Priyanka and Aditya Udani
Priyanka and Aditya Udani 

 

Discern Living

 
Priyanka Udani

Priyanka udani
priyanka Udani
 

Growing up, what was your relationship like with your younger brother? Lots of bullying and fights or were you two best friends?
We never really fought much; he wasn't allowed to bully me! We always had a good relationship but I think we got really close when I left for England for my undergraduate studies, at the age of 17. 
 

When you decided to start Garçon, how did you decide that Aditya would be the best partner to work with? 
Aditya moved back home three years after I did. I had initially started my own women’s clothing line with my friend Shaheen but we discontinued that when she moved to Delhi. When Aditya joined my dad’s garment export house, he developed our domestic market business, so he already had a great understanding of the local market. It was his idea to put our own brand out there. 
 

What is your strength? 
My creativity and the ability to visualize and conceptualise a product or space from the get-go. 

What is your biggest weakness?

I can tend to be complacent.  
 
Priyanka and Aditya Udani
 
What roles do you take on at home?
I’m the more emotional one who likes to take care of everyone while Adit is the one who spreads joy and laughter with his humour.
 

How has technology impacted the world we live in, in your eyes? 
Being able to see the entire world’s fashion trends at a click of a button is priceless. 
 

How has it helped or hindered the work you’re doing?
Your designs are up there for anyone to see, buy and also copy! 

How interested are you in design and décor?
I absolutely love the creative space in general. After my four-year study of fashion, I did a short course in interiors at the Fashion Institute of Technology.

What is your favourite city to visit? 
New York. 

Any particular architectural wonder that you are a fan of?
Italy has to be one of the most beautiful countries in the world when it comes to architecture. Everywhere you look in Rome is an architectural wonder.
 

What’s your favourite way to relax?
Traveling, and experiencing new cultures and places. 

Aditya Udani​
 

 Aditya Udani
Aditya Udani
 
Growing up, what was your relationship like with your older sister? Did you terrorise her or were you two good friends?
We have always been very close. We actually shared a room for almost 10 or 11 years so I would say she was the one who terrorized me way more than vice versa!
 

When you decided to start Garçon, how did you decide that Priyanka would be the best partner to work with?
She has always had a great design and style aesthetic. From day one, she was surer of the look and feel of the brand than anyone else. If she hadn’t decided to come on board, this brand may never have come to fruition.
 

What is your strength?
Being creative.
 

What is your biggest weakness?
A weakness of mine is definitely my inability to deal with stress and also being impatient.
 

What is Priyanka’s strength?
Her attention to detail and her ability to stay cool under pressure.
 

What is her greatest weakness?
Her punctuality.
 

What about at home; what roles do you take on? 
I’m usually the guy ensuring that there is peace between everyone.
 

How has technology impacted the world we live in, in your eyes?
The speed at which we read, receive and can process information is crazy.
 

How has it helped or hindered the work you’re doing?
The e-tail market consists of almost 70% of our sales, so technology is extremely important for us. I think the online consumer is much more up to date with current fashion trends and since we are a fast fashion brand, this really impacts our sales.
 

What is your favourite city to visit?
New York City!

Any particular architectural wonder that you are a fan of?
I just spent a couple weeks in Eastern Europe. Prague specifically stood out as a city with really beautiful architecture.
 

What’s your favourite way to relax? 
Unwind with friends at a beach.

How do you stay inspired?
Movies and music.
 

Happy Bhai Dooj to all our Discerners! To read more such interviews, download the Discern Living App, available now on the Google Play Store and the iOS App Store)!

 

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