All parents want their kids to love their homes, and what better way than to start early by decorating their nursery to provide the babies with a peaceful and happy sanctuary? Well, Eisha Maskara Sheth has the answer to all of your needs – her baby bedding brand, Masilo. ‘Mas’, Spanish for ‘more’, and ‘ilo’, Finnish for ‘joy’ inspires parents with contemporary designs by Eisha and her creative all-woman team! The best part? Her artisans use traditional handmade Indian techniques, such as wood-block printing, on locally-sourced Global Organic Textile Standard (GOTS) certified organic cotton as the outer layer for all bedding – which means it is hypoallergenic and less likely to cause rashes for infants!
We chatted with Eisha, the Central Saint Martins College of Art & Design, London graduate about her family background in textiles and digital design, and what ultimately led her to start a handmade brand that married her love for contemporary global design and traditional Indian textile craftsmanship.
Why textiles and linens and, most importantly, why for children?
I was introduced to the world of textiles as a child because my family has been in the home linen industry for the past 35 years. Growing up, I learned to consciously choose natural, breathable fabrics over synthetic ones, and handwork over machine-made products.
Children are precious and sensitive, and it’s important that they receive the best quality products as possible. Realising the limited choices available in India for baby linen that aligned with my sensibility, I was keen to revamp this space.
At Masilo, our mission is to bring more joy to your bundle of joy through good design and pure fabrics.
Can you share how you started this venture, from the drawing board, to design, to sourcing, to ensuring mothers and fathers were able to buy it for their children - what's been tough and/or most enjoyable?
With a background in graphic design and family business in textiles, I started out designing blankets for new babies of friends and family. From initial hand illustrations to sourcing the softest organic pieces of cotton and working with traditional Indian textile processes such as woodblock printing (and giving them a contemporary twist!) – I enjoyed the entire process. So I eventually decided to turn this passion project into a brand and business.
Sometimes it has been difficult to get people to understand the difference and pay a premium for organic cotton over regular cotton, but we believe that awareness of the benefits of organic cotton will only grow.
The positive reviews and feedback we get from our clients is what keeps us going and makes all the hard work we put in worth it. We often let out a little squeal (of excitement) every time we receive pictures of how our products are being enjoyed by little ones all over the world!
Pictures Courtesy: Masilo
Tell us about your children's bedding product line - unique features, your favourite pieces, the designs - we love them! So do tell us a little bit more about the thought and the inspiration behind them?
With a modern minimal-inspired design philosophy executed by using certified organic fabrics and Indian techniques, we wanted to create a brand that’s Indian at-heart and global in spirit and finish.
Do you have any tips for new parents on how to incorporate your lovely children's decor in their baby rooms? Also, what about parents in small apartments, how can they decorate their baby areas with your decor?
We've introduced personalisation to our bedding and nursery decor – follow us on Instagram (@masilo.in) for updates!
Our design team will get back to you shortly.